d85451 Business Strategies and Competition Policy

CEVRO University
summer 2012
Extent and Intensity
0/0. Type of Completion: z (credit).
Teacher(s)
prof. Ing. Alena Zemplinerová, CSc. (lecturer)
Guaranteed by
Department of Economics – Departments – President – CEVRO University
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
Course objectives
The course links competition policy, regulation and strategic management. The course will cover relevant concepts of industrial organisation and marketing strategies. Determinants of competition will be explained as well as reasons for regulation and deregulation in general but the focus will be on real markets and industries. The subject will be examined from both the firm’s position as well as from the position of the government. By explaining the main statutes of related legislation, its enforcement, and implications for business and management, the course will supply students with arguments useful in their future careers. The core of the course will be lectures, presentations and discussions of case studies and topics related to the Czech economy.
Syllabus (in Czech)

  • Business strategy-Firms and markets-Market share, market delineation, entry barriers-Strategic mergers-Brands, differentiation strategy and advertisement-Innovation strategies and patent regulation-International strategy, multinational companies-Market structure, business strategies and business performance-Business strategies and competition laws-Cooperative strategy -Cartels and collusions-State aid and business strategies-Regulation and business strategies
Assessment methods (in Czech)
The grade will be composed of two items: 50% attendance and activity in the class and 50% presentation of a selected case during class (assignment of case will be agreed with student in the fourth week).
Language of instruction
Czech
Further Comments
Study Materials
The course can also be completed outside the examination period.
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