CEVRO:d85301 Electoral and Media Research

d85301 Electoral and Media Research

CEVRO University
winter 2011

Extent and Intensity: 0/0. Type of Completion: z (credit).
Teacher(s): Prof. PhDr. Hynek Jeřábek, CSc. (lecturer)
Guaranteed by: Department of Political Science and International Relations – Departments – President – CEVRO University
Course Enrolment Limitations: The course is only offered to the students of the study fields the course is directly associated with.
Course objectives (in Czech): The course‘s objective is to familiarize students with the most important classical research projects in the field of voting studies and media research. Students will achieve a complex understanding of the general methodological approaches in these interesting research projects in European and American tradition. Three distinct, though closely linked perspectives will be employed: (1) The Media and Audience Research – Their historical perspective and milestones; (2) Voting and Electoral Research with some methodological examples from U.S. election campaigns; (3) Communications Research including some research tools for measurement and understanding of Interpersonal Communication and Influence since 1938 Invasion from Mars until 11th September 2001 On-line Communication Research.
Language of instruction: Czech
Further Comments: The course can also be completed outside the examination period.